It's my life

I have serious issues with this. Is there no other way to sell cars or food to men?

Firstly, when I bought my car it did not come with a bikini-clad blonde bombshell. Instead, I received a bottle of wine and a bouquet of flowers. Secondly, I am sure Mercedes-Benz C300 V6 can sell itself. The naked women stretch on the bonnet only shows that men thought of the advert.

Sadly, sex sells best. The use of sexually suggestive images to sell just about everything really emphasises the point that sex is a merchandiser’s best friend.

Remember Paris in a bikini washing a Bentley while eating a Carl’s Jr. famous burger?

The burger looked great and I seriously could have left my stir fry dinner and rushed to the nearest franchise to buy that burger. The part that annoyed me: Paris Hilton, who looks like she could get full on a grape, wearing a black bikini and attacking the burger. Letting the juice drip down her arms, rolling her eyes and making a lot of ooohs and aaahs with every mouthful (which I am sure she brought up afterwards).

I am sure when the ad gurus came up with this concept they were thinking: “Doesn’t everyone eat grease dripping burgers while washing their cars?”

Seriously, a naked man washing a Peugeot is not going to make me buy the car. My bank balance will decide on that.

A naked man eating a King Steers burger is not going to make me want one. I might want the naked man if he is really hot but my hunger will decide on the burger.

A naked man drinking a Strawberry Daiquiri Cocktail is not going to make me want one. I always want Strawberry Daiquiris. The size of the glass, however, might seal the deal.

So I ask who falls for these adverts. Do they really have a positive impact for the companies? I know the men watching these ads on TV have some high moments of their own but then, depending on his stamina, those thoughts are short-lived.

Maybe, just maybe, advertisers need to rethink this “sex sells everything” theory and instead of using a female with busting breast, Botox lips and sun kissed skin, try actually selling the product.